Product Manager

I identify what matters, prioritize with intent, and ship products that create compounding value.

Product Manager with 5+ years building across Fortune 500 enterprises and consumer platforms, from acquisition-focused onboarding to rewards programs that sustain long-term engagement. I work AI-first: using it to compress discovery cycles, surface better decisions, and move faster without losing judgment.

View selected work View CV
Scaled onboarding for 5M+ monthly active users
Shipped product across 20+ languages · web, iOS & Android
Built for 25% of the Global Fortune 500
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Selected Work

Strategy Case

Evernote - Retention & AI resurfacing

A product strategy case examining why users stop getting value from Evernote over time and how AI-assisted note resurfacing, weekly review workflows, and smarter onboarding could reverse retention decline in a mature productivity product.

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Opportunity Analysis

Vimeo + WeTransfer - Conversion & collaboration

Two Bending Spoons products with adjacent user needs and shared conversion challenges. An analysis of where value leaks, where the products overlap, and where AI-assisted workflows could improve activation and long-term product health.

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Working Concept

Product Discovery Helper

A concept born from a real PM problem - turning fragmented research, user feedback, and scattered observations into clear themes, opportunities, and prioritized experiments. Built and explored using AI-assisted tooling.

View concept
02

How I Operate

I work best where there's ambiguity, cross-functional complexity, and a real opportunity to turn scattered signals into product direction.

  1. 01

    Start from the user problem, not the proposed solution.

  2. 02

    Use AI to accelerate synthesis - not to replace judgment.

  3. 03

    Break large bets into small, testable decisions.

  4. 04

    Prioritize for compounding value over quick output.

  5. 05

    Write clearly enough that a team can move without a meeting.

Artifacts

Things I've made that show how these principles work in practice.

Prioritization framework

A lightweight framework for breaking large product bets into small, sequenced decisions with clear evaluation criteria.

Draft

AI-assisted discovery workflow

How I use AI to compress the research-to-insight cycle - from raw notes and user feedback to structured opportunity areas.

Draft

Opportunity statement template

A one-page template for writing opportunity statements clear enough that a team can move without a kickoff meeting.

Draft

Evernote teardown notes

Raw research notes and observations from my Evernote product analysis - the thinking behind the strategy case.

Draft
03

About

Nihad Ahmic — Product Manager
Download CV ↓ LinkedIn ↗

I came to product through curiosity more than ambition, drawn to the gap between what gets built and what people actually need. That gap has challenged me and kept me motivated ever since.

My approach to product management focuses on breaking complex problems into small, actionable units that teams can execute and iterate on quickly. Whether that’s an onboarding flow serving Fortune 500 enterprise clients across 20+ languages, a rewards program navigating compliance while sustaining engagement, or a discovery process with too many signals and too little time, I know how to cut through and move things forward.

As a Reforge and GoPractice alumnus, I’ve pushed myself to think more rigorously about growth, data and product strategy. Lately I’ve been applying that same curiosity to AI, exploring how it can sharpen discovery, tighten team workflows, and accelerate better decisions without replacing judgment.

Outside work, I play basketball and spend time outdoors. Native Bosnian, fluent in English, conversational in Turkish.

Certifications

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Others say

A few perspectives from people I've built things with.

Nihad consistently explored how AI could responsibly enhance member experience, decision support, and product scalability - well before it became table stakes. He has a great blend of curiosity and discipline which is exactly what modern product teams need.
Heath McCarthy Heath McCarthy VP of Product · Personify Health LinkedIn ↗
What stood out about working with Nihad was how clearly he wrote. Specs were tight, priorities were explained, and engineers never had to chase him for context. That's rarer than it sounds.
Ben Slepp Ben Slepp UX Manager · Personify Health LinkedIn ↗
I managed Nihad at Personify Health, where he owned critical product charters like Rewards strategy and onboarding. He demonstrated adaptability, strategic prioritization, and growth into a trusted partner. Notably, Nihad thoughtfully incorporated AI tools to accelerate research and decision-making, evolving his workflow for greater impact.
Christy Martz Christy Martz VP of Product · EPIQ SCRIPTS LinkedIn ↗
He's one of those PMs who makes the people around him better. Thoughtful, direct, and never precious about his own ideas if the evidence pointed elsewhere. We partnered closely on Mixpanel instrumentation and onboarding funnel analysis, and he's the most agile PM I've worked with on data-driven decisions. Fluent with the numbers and quick to turn findings into shipped product improvements.
Eugene Pang Eugene Pang Data Scientist · DoorDash LinkedIn ↗
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Let's Connect

If you're building something ambitious and need a PM who can investigate, prioritize, and ship - I'd love to talk.

Get in touch LinkedIn