Product Manager

I identify what matters, prioritize with intent, and ship products that create compounding value.

Product Manager with 5+ years building across Fortune 500 enterprises and consumer platforms, from acquisition-focused onboarding to rewards programs that sustain long-term engagement. I work AI-first: using it to compress discovery cycles, surface better decisions, and move faster without losing judgment.

Scaled onboarding for 5M+ monthly active users
Shipped product across 20+ languages · web, iOS & Android
Built for 25% of the Global Fortune 500
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Selected Work

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How I Operate

I work best where there's ambiguity, cross-functional complexity, and a real opportunity to turn scattered signals into product direction.

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    Start from the user problem, not the proposed solution.

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    Use AI to accelerate synthesis - not to replace judgment.

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    Break large bets into small, testable decisions.

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    Prioritize for compounding value over quick output.

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    Write clearly enough that a team can move without a meeting.

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About

I came to product through curiosity more than ambition, drawn to the gap between what gets built and what people actually need. That gap has challenged me and kept me motivated ever since.

My approach to product management focuses on breaking complex problems into small, actionable units that teams can execute and iterate on quickly. Whether that’s an onboarding flow serving Fortune 500 enterprise clients across 20+ languages, a rewards program navigating compliance while sustaining engagement, or a discovery process with too many signals and too little time, I know how to cut through and move things forward.

As a Reforge and GoPractice alumnus, I’ve pushed myself to think more rigorously about growth, data and product strategy. Lately I’ve been applying that same curiosity to AI, exploring how it can sharpen discovery, tighten team workflows, and accelerate better decisions without replacing judgment.

Outside work, I play basketball and spend time outdoors. Native Bosnian, fluent in English, conversational in Turkish.

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Others say

A few perspectives from people I've built things with.

Nihad consistently explored how AI could responsibly enhance member experience, decision support, and product scalability - well before it became table stakes. He has a great blend of curiosity and discipline which is exactly what modern product teams need.
Heath McCarthy Heath McCarthy VP of Product · Personify Health LinkedIn ↗
I managed Nihad at Personify Health, where he owned critical product charters like Rewards strategy and onboarding. He demonstrated adaptability, strategic prioritization, and growth into a trusted partner. Notably, Nihad thoughtfully incorporated AI tools to accelerate research and decision-making, evolving his workflow for greater impact.
Christy Martz Christy Martz VP of Product · EPIQ SCRIPTS LinkedIn ↗
I worked with Nihad extensively on various initiatives at Personify Health including member engagement, enrollment, and rewards domains. Nihad is passionately dedicated to the projects he manages and is invested in outcomes not just outputs. He brings momentum to the teams and work he leads and operates as a true owner of the team's deliverables by championing decision-making backed by evidence, collaboration, and proactive stakeholder alignment. Nihad is an influential and pivotal member of any team he is part of!
Ben Slepp Ben Slepp UX Manager · Personify Health LinkedIn ↗
He's one of those PMs who makes the people around him better. Thoughtful, direct, and never precious about his own ideas if the evidence pointed elsewhere. We partnered closely on Mixpanel instrumentation and onboarding funnel analysis, and he's the most agile PM I've worked with on data-driven decisions. Fluent with the numbers and quick to turn findings into shipped product improvements.
Eugene Pang Eugene Pang Data Scientist · DoorDash LinkedIn ↗
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Let's Connect

If you're building something ambitious and need a PM who can investigate, prioritize, and ship - I'd love to talk.